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Campaign Management Overview
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered around a new product launch or an event. No matter how big or small the campaign is, it usually involves a team departments working together to accomplish a common goal.
Campaign management systems are able to handle a large number of multi-stage campaigns and automate personalized campaigns. A marketing campaign is very important for the success of the brand. Marketing campaigns can make or break the brand in a short period of time