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Accelerate your digital and CX transformation Our CX consulting teams will help you design and roadmap your optimal customer experiences

Expert & Strategic Services

We believe human experiences drive business

Client-focused, customer-centric, creating strategic solutions based in technology, Appnovation helps enterprises and brands navigate any and all facets of the digital landscape to deliver tangible business results.
Apart from the technology stack its Clients use, Raycom focuses on keeping every advertising and marketing action in harmony with strategy. So, we help our Clients to focus on conversion optimization while we collaborate with in-house client teams and their agencies in daily operations.
What do we offer?
  • Integrated management of all your national and international transports
  • Optimize and design your supply chain
  • Synchronizing incoming and outgoing logistics flows
  • Book and plan transports via our central IT platform
  • Online track & trace of your shipments
  • Management and storage of all necessary transport documents
  • Coordinate and analyze transport and warehouse partners
  • Auditing new transport and warehouse partners
Web Analytics Services
Tracking and analyzing a customer’s digital journey can help in understanding customer behavior, expectations, experience and sentiments. This information is key to organizations in engaging and building value for their customers. Further, a combination of offline and online data offers companies a more robust understanding of their customers and, in turn, get the best value for their customer acquisition efforts. Website Analysis:
  • Intent identification for ‘authenticated’ and ‘unauthenticated’ visitors
  • Path and conversion analysis
  • A/B multivariate test
  • Pattern recognition by analyzing raw web log data of visitors / customers
  • Persona creation based on segmentation
  • Campaign effectiveness, personalization and real-time targeting
We enable our clients to create a robust tracking strategy and implement tagging to track the visitor’s journey and develop advanced analytical models for personalization and real-time targeting.
Our Conversion Rate Optimization Services
How does your organization define “conversion”? Raycom helps you to define and optimize all conversion funnels. We start by identifying a large list of current conversion issues and new revenue opportunities. We then tackle this list focusing on the items that require the least amount of work and will have the most impact on your bottom line.
  • In-depth audits, manually performed by a website conversion expert including: Examining search query intent, Landing page layout and content, Establishing a strong value proposition, A compelling call-to-action, An intuitive and user-friendly checkout/contact process
  • Extensive conversion marketing research, covering each stage of your sales funnel
  • Data-driven recommendations to raise your conversion rate level
  • CRO marketing strategies built on years of experience in what works across numerous industries.
We take the hard work out of digital ad campaign management
Digital Ad Channels are multi-faceted and fragmented. Planning and optimization might be vital. Raycom helps its Clients with best practices to govern and strategize efforts in digital ads space. Running campaigns across channels like Facebook, Amazon and Twitter can be labour intensive and costly. Adglow offers a range of services that make life easier Our expert team is on-hand and ready to:
  • Create channel or platform specific campaign plans.
  • Manage campaign setup.
  • Activate and monitor live campaigns.
  • Optimise campaigns towards your chosen KPI
  • Report with regularity on campaign performance
Reach your audience more effectively
Empowerment and enablement of Client marketing teams is strategic for success of marketing transformation. Raycom enables its Clients with its Expert Services on technology platforms onboarded by Raycom or other parties. Whether you’re an experienced industry captain or just starting to set sail into unexplored blue oceans, we will steer you in the right direction. Why choose us for Adtech & Martech Solutions?
  • Make every impression more valuable
  • Connected data: unlimited, real time, comprehensive
  • Make every interaction with your brand matter
  • Scalability and speed: open, extensible, built for growth
Adtech and martech come together to create a seamless customer journey
Expert & Strategic Training
Apart from Onboarding trainings, Raycom provides vertical and in-depth training sessions & workshops on both technology platforms itselves (like Google Analytics, Oracle DMP etc.) and specific executional issues in digital marketing (like email marketing, data model design, etc.) Effective Training is essential and crucial step in the hiring process
  • Oracle Marketing cloud.
  • Salesforce Marketing Cloud.
  • Adobe marketing Cloud.
  • Google Analytics
  • Google Ads
  • Google DV360 Google Tag Manager
  • Adform DSP
  • Tealium
  • Facebook Business Manager
Essential Business Intelligence Dashboard
Executive dashboards, also known as strategic dashboards, provide time-constrained executives with essential business intelligence, expressed graphically. It’s essential to build your dashboard based on meaningful KPIs so you can reap the benefits of executive dashboards which include getting answers to critical business questions, aligning business actions with corporate strategy, and boosting productivity. Benefits of Executive Dashboards includes:
  • Assess performance against plans to take meaningful action
  • Improve internal communications.
  • Improve external communications
  • Save time
  • Boost employee performance
  • Increase profitability

Expert & Strategic Services

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